Buying Internet Marketing Products – The Two Simple Questions You Must Always Ask Before You Buy

If, like me, you have signed up to several mailing lists from a number of different internet marketers then you will be bombarded with information on new products to buy.

Whether you are just starting out in internet marketing or are a veteran in the field then it is a good idea to check out what the competition is up to, but there is a potential downside to all this and it is a very big downside indeed.

You see there is no point in signing up to these lists if you are not going to open the emails and check out the offers being made to you. However doing this reveals the potential downside because you will be bombarded with many slick sales pitches for the very latest ‘must have’ products on the market. It would be the easiest thing in the world to reach for your credit card and order the product on the spot; after all you want the product and don’t want to miss out on all the free ‘early bird’ bonuses which come to those who take action fast.

Be warned though that you take this approach at your peril because you will end up buying a lot of products which you simply do not need and possibly cannot afford. Remember that the whole point of signing up to all the email lists in the first place is to become a better information marketer and not a better consumer of information marketing products. So, with this in mind, here are the two questions you must always ask yourself before you ever buy another information product online.

Firstly ask yourself: “Can I afford this product I am thinking of buying?”

If the answer is ‘no’ then don’t be tempted to buy it because you don’t want to spend funds you do not have. Instead find another way to build your business and wait until some sales come in from your efforts. You can always then decide to plough back some of these profits into your business and use them to buy a new product which may be useful to you.

If the answer is ‘yes’ then don’t go reaching for the credit card just yet as you have a second question to ponder now.

Secondly ask yourself: “Will this product actually help me with the key area of my business I am working on right now?”

This question is of vital importance because once you have identified that you can afford the product then you must decide whether it will be of any use to you. The best way I can think of to determine the usefulness of a product, which will avoid buying things you will never use, is to limit this concept to the thing you are currently working on. If the product helps you do what you are currently doing faster, better or more efficiently then it may be worth buying. Equally it may be a wise investment if it saves you time or money or helps you make money faster than you would without it.

Another bonus of this approach is that you will no longer buy things which just might come in useful sometime down the line, perhaps in three or six months time. Why is this useful? Well I have found that often when you come to use a product you bought six months ago you are shocked to discover that it has already been replaced by version 2.0 and the first generation product is already out of date.

So by answering these two simple questions before buying another internet marketing product not only will your buying decisions become much easier but you will only buy products that you can actually afford and will put to good use.

On Internet Marketing Product Reviews and Making Money on the Net

The internet is filled with product reviews and enticing money-making agendas. Since the World Wide Web is a goldmine of information, most websites would create various product reviews in order to inform the public about products and services. Most review sites are based on location, meaning one website can be on one country while others are from different countries. Since most products vary from country to country, there are local and national product review sites that are available. For products that are exported to other countries like chocolates and clothing, there are also review sites that are on an international level. Such sites would center on various products and services given by other people. For instance, there are fast food chains that are opened in different countries and to rate such fast food chains, the people would need a review site to score such sites.

One of the most important reviews that a review site would reveal is about internet marketing. There are sites that are designed to fool people that they would earn millions if they would join such sites. Most of these sites are hoaxes, meaning they do not pay their members and they would eventually turn off their website once they have collected a lot of money from their gullible members. In order to find such unlawful sites, there are internet marketing product reviews which are designed to teach the people about the different internet marketing strategies and the importance of looking for a legal site. When a person becomes a member of an internet marketing site which is legitimate, he can actually earn a lot of money. It depends on the site that he joined.

There are also websites which would give advice to people on how to earn a lot of money on the web. Some forums and blogs are centered on internet marketing and the pros and cons of marketing sites. Most internet marketing product reviews would also talk about different techniques and strategies to earn a lot of money from marketing sites. Again, people would only need to look for a legitimate site and a product review site to earn money on the net.

Cheap Email Marketing – The 8 Benefits to Look For in an Email Marketing Product For Your Business

If you have only been searching for the cheap email marketing solutions you run the risk of missing out on the advanced features that the internet marketing guru’s use to great effect. Yes it is more affordable to purchase a cheap email marketing package, but what benefits are you giving up in terms of functionality and control?

Whatever package you finally purchase you will want to have ease of use of the product in order to save time spent learning the system, which you can then invest into other areas of your business. Other benefits to look out for in any email marketing package include:

1. Value for money. You certainly do not want to pay over the odds for any package, no matter how highly rated, so its best to spend a little time researching the market to make sure you get a product within your price range and with acceptable features.

2. No hidden extra charges. Not as uncommon as you may think, but there are some companies and packages that include extra charges for setting up additional services that you may think are included within your monthly fee (such as setting up additional autoresponder campaigns)

3. Email opt in form designs. Some of the cheap email marketing products may not include a range of customizable email opt in forms that you can adjust to suit your needs. It is a proven fact that an attractive Email opt in form can make a huge difference to the number of signups you can get in any market (split tested to death)

4. Automatic subscription and unsubscription. Being able to automatically subscribe and unsubscribe people from your lists is vital, and any cheap email marketing package that does not offer this most basic feature should be avoided like the plague.

5. Importing existing customers and subscribers. This particular benefit can be missing from many of the best email marketing products simply because the provider does not want to be troubled by the rise in spam complaints, brought about by users claiming to already have a client’s permission to email them, when in fact they are not currently subscribed to the email list. Many providers will require that you get your current customers and subscribers to subscribe all over again before allowing you to add them to your lists.

6. Choice of email format. This is important if you would like fancy designs for your newsletters, which are sent in HTML format. Otherwise you will only be able to send boring looking black text on a white background (like this article!) which is sent in plain text format. Your choice of email format can influence greatly the actions of your subscribers (again split tested to death)

7. Customer service automation. If you don’t have the staff, or rather don’t want them wasting time on the mundane tasks that can be accomplished automatically, then you will require the benefit of customer service automation, which is accomplished through autoresponders.

Your autoresponder is the most important aspect of your whole email marketing campaign. It handles everything from welcoming new subscribers, to delivering your constant stream of newsletters and sales messages, and is truly the one piece of your campaign that you cannot do without. Do not make the mistake of searching for a cheap email marketing product without learning about the benefits an autoresponder can provide your business, whatever market you are in.

8. Email marketing product support. If things go wrong, and nothing is perfect, it’s always nice to know that qualified support personnel are only a phone call away (or an email!) so find out if you are looking for a cheap email marketing solution that it does offer product support.

How to Find the Best Email Marketing Products

If you are reading this article then you are more then likely looking for more information on email marketing products. As I write this, I have been working online full time for the last 17 months, and have spent countless hours reviewing products, and have a good idea of what to look for.

The purpose of this article is to give you some time/money saving tips to keep in mind when searching for email marketing products to buy, review, or promote.

If you are looking to buy…

If you are searching for email marketing products to purchase then here is something you should know. Not all products are created equal. I have spent a ton of money on email marketing products. Some of those products have earned me thousands, and some have been complete “duds”.

Email marketing is one of the most lucrative forms of making money online, and overall it’s a pretty simple process. You build a list, develop a relationship with that list, and make offers to that list. When they buy, you get paid. The bigger the list, the more money you make. The better the relationship, the more money you make. It really is that simple… But it’s not “easy”.

I always like to look for original products. This will ensure that it’s not some “re-hashed” PLR product that is full of old irrelevant information.

If you are looking for email marketing products to review…

If you want a true review on specific email marketing products make sure to go to the source. Although the original product creator will use a lot of sales copy that sounds like “hype”, this is where you will get the best reviews in most cases.

The reason is simple… Successful internet marketing businesses are built around reputation, and in most cases the product creators will not just tell you an outright lie.

On the other hand, affiliates will. It’s OK to purchase from an affiliate, but keep in mind that many times, affiliates write up these good fake reviews just so they can make more sales. In most cases, the affiliates have never even seen the product for them selves. This is not always the case, but just keep it in mind.

So what about finding email marketing products to promote?

The same basic rules apply here… Before you make a recommendation of a product, you want to make sure that it is a product that contains valuable information that will help the potential buyer move forward in business. My personal rule is that I don’t recommend products that I don’t personally use. By doing this, I develop trust with my readers, and make more money in the long run.

If you are looking for email marketing products to buy, review, or promote and would like to get my personal opinion, be sure to check out the link in the resource box below and just ask.